Photo from marketplace.cs-cart.com

Comparison between Customer Reviews and Business Ratings

Photo from marketplace.cs-cart.com

Comparison between Customer Reviews and Business Ratings

Work Performed:

  • Extracted information and reviews for 200 hotels on Expedia by web-scraping in Python.
  • Designed a SQL database for hotel information using normalized Entity Relationship model.
  • Calculated the sentiment for customer reviews using Semantria for Excel and designed a Mongo DB database for the sentiments.
  • Compared the sentiments with the hotel ratimngs for various categories.

Conclusion:

  • Even though most of the hotels have a similar User Rating and Expedia Rating, the sentiments of the reviews often differ.
  • Its easier to express the customer experience through reviews, than through ratings, so hotels should focus more on analyzing and responding to reviews for better insights.
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Sandeep Gunda
Aspiring Data Scientist